We create, manage, and optimize LinkedIn advertising campaigns
LinkedIn Ads are best suited for other business (B2B) and more. LinkedIn’s advertising platform provides all the right tools that can help a business achieve its goals, both in searching for new potential customers and in gaining new ones. LinkedIn members have twice the purchasing power of the average online user.
The LinkedIn Ads we create and manage in Key Digital Marketing help you increase your brand awareness, create new customer opportunities, connect with existing ones, and target targeted by industry, industry, company etc. to executives who are interested in products or services related to those provided by your business.
What is LinkedIn and how does it work?
LinkedIn is considered one of the largest online business networks in the world. Through LinkedIn, professionals and companies connect with each other and share content, while its main goal is to bring together people who are interested in entering into business partnerships or looking for new business horizons. This basically means that the LinkedIn platform gathers a quality audience consisting of managers, buyers and executives who play an important role in decision making and you can reach out with your ads to make your business known.
LinkedIn Ads with Key Digital Marketing
By advertising on LinkedIn, we help your business to promote its updates to a targeted audience and on any device, drive traffic to your site and increase your visibility. Every advertising campaign we create on LinkedIn is tailored to your business goals. We take the time to understand your business, its vision, its ideal audience and the image we will project on the leading professional network LinkedIn. We apply an approach to managing your ads, which allows us to be actively involved in monitoring its statistics and to intervene when we believe that optimization can yield better results!
What advertising strategy do we follow in Key Digital Marketing
Audience definition & targeting
Audience targeting differs from other social networks on LinkedIn. The public here shares their professional interests, follows the developments in their professional field and will discover new ways that will support their business activity. This allows us to target specifically:
- Professional titles
- Companies by size
- Companies by name
- Individuals in specific Groups
- Graduates of specific schools
- People with specific skills
- Job positions depending on how long they hold the specific position etc.
Advertising campaigns rely heavily on the right targeting to deliver the desired results, so we carefully choose the target audiences. We never start by limiting the audience, but we always experiment within the field you are active in order to find the audience that will show the highest percentages of loyalty and therefore chances of achieving your company’s goal.
Define LinkedIn Αd targets & select Αd formats
One of the most important steps in creating a strategy for your business is the consumer journey. The different ads on the platform address the different stages that consumers may be at. The research we have done for your business helps us to effectively implement the ads with the right type in the right audience.
Implement a strategy in advertising campaigns
Implementing the strategy we have individually designed for your business takes shape at this stage. The ads from the Business Manager of LinkedIn are created and we apply A / B testing in order to study the first reactions to our campaigns and to select the ads that best meet our goal.
Measurement Analysis Report
The crucial stage is measuring the Αds, analyzing the results, and finally reporting them to you. Through the reports, we clearly see the results of the campaigns and we determine our next moves.
Optimization
No matter how satisfied we are with the campaigns, there is always room for optimization, new audiences that we can address and new creative audiences that seem to transform, which is why optimization & testing never stops in Key Digital Marketing.
Our goal is for you to see immediate measurable results from your ads and not stop growing your business capabilities. This is what we do at Key Digital Marketing & we look forward to working with you!
Contact Us!
We'll answer your questions about LinkedIn Αds today! Contact us either for a new project you are thinking of implementing, or just to learn more about your online presence!